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By: Wayne Ayers
As seen in Antiques & Art Around Florida, Summer/Fall
2007 Florida during the late 1800s has been called America’s
last frontier. While much of the nation was experiencing the bloom of
Victorian society, the Sunshine State remained a vast tangle of jungle and
palmetto scrub, visited mostly by invalids, sportsmen and a few
adventurous tourists, appropriately termed "excursionists."
Into this primitive setup stepped two entrepreneurs
with gilded age wealth and connections. Each had a vision and the means to
carry it out. In the span of a few short years during the latter decade of
the 19th Century, Henry M. Flagler and Henry B. Plant would transform the
coasts of Florida into a prime "grand tour" destination for society’s rich
and famous. While Henry Flagler worked his magic on the east coast,
Henry Plant was building a transportation and accommodations empire on the
Gulf side that would rival his more famous counterpart. The legacy left by Henry Plant includes his Atlantic
Coast Line railroad, which remains a vital regional transportation hub,
two splendidly restored grand hotels, and an array of related collectible
items that beautifully exemplify Florida’s Victorian charm and finery. Henry Plant’s roots in the region stretch back to the
Civil War, when the career railroad executive began assembling the
transportation network that would extend into Florida during the
Reconstruction era. By 1884, Plant’s steamboat and rail lines would
converge at the struggling frontier village of Tampa, which Plant chose as
the hub of his empire. Here, Plant constructed what would be his favorite
hotel and grandest statement, the Tampa Bay Hotel. Completed in 1891 at a cost of nearly $3 million, the
most expensive hotel in the world was a masterpiece of ornate and fanciful
design, even by gilded age standards. The five-story, red brick Moorish
"palace" was topped by silvered onion domes and minarets, each bearing a
crescent moon representing a month of the Muhammadan year.
The entire hotel was lighted inside and out with
electricity, considered a rare luxury at the time. Over $1 million was
spent to furnish the Tampa Bay Hotel’s guest rooms and parlors with
antiques and period pieces, many personally selected by Plant and his wife
Margaret during their European travels. Top name entertainers of the day appeared regularly at
the hotel’s casino, which was billed as "larger than almost any New York
theater." When not in use for theatrical productions, the casino floor was
rolled back to reveal a 50 foot by 70 foot swimming pool. Concerts were
given each morning on the veranda by the hotel’s in-house orchestra. The Tampa Bay Hotel met every expectation of the
leisure class for grandeur, comfort, amenities and gilded age splendor.
Its financial condition, however, was precarious. Both the hotel’s
construction and operating costs proved far greater than anticipated. In 1905, six years after Henry Plant’s death and
following 14 years of mixed financial returns, Plant’s heirs sold the
property to the City of Tampa. The selling price was $125,000, a mere
fraction of the hotel’s construction costs. Today, Henry Plant’s grandest hotel and outlying
buildings make up the campus of the University of Tampa, an arrangement in
place since 1931. The turreted Moorish Castle shows little change,
excepting its adaptation to class space and offices, and the replacement
of formally attired Victorian patrons with students ambling along in
T-shirts and flip-flops.
A wing of the building has been preserved to
authentically replicate the hotel experience, and visitors can walk the
corridors and soak up the splendors of gilded age tourism. Home to the
Henry B. Plant Museum, the wing contains a reading room furnished and
decorated exactly as it was during the hotel’s heyday… right down to the
news journals on the racks. Plant’s concept for his second grand hotel, The
Belleview, would be a dramatic departure from the formal, fantastical red
brick palace that he created in Tampa. A secluded site on a bluff
overlooking Clearwater Bay near the Gulf of Mexico was personally chosen
by Plant as the location of his new property. The Belleview’s style would
be relaxed and informal, in keeping with its scenic, remote setting. The hotel was constructed entirely of wood,
specifically Florida heart pine, in the Swiss chalet style coming in vogue
internationally at fashionable mountain and seaside resorts. Outdoor
pursuits such as golf, bicycling, horseback riding and fishing would be
the focal points of activity. Full advantage was taken of the Belleview’s proximity
to the Gulf of Mexico. For years, the hotel’s private boat Cola
ferried guests across Clearwater Bay to gulf-front property it owned in
Belleair Beach. The site was a popular spot for swimming, picnicking and
beach parties. The Belleview Biltmore operates the popular Cabana Club
restaurant on the property today. The hotel opened in 1897 as a rustic retreat that
nonetheless offered the amenities and luxuries expected by the gilded
clientele. Telephone and telegraph services kept guests in touch with
family and business concerns. An on-site barbershop handled grooming
needs, and the hotel’s in-house orchestra entertained guests with daily
concerts. The Belleview proved to be an immediate success, and
later additions, including two new wings, would triple its capacity from
134 rooms to 425.
The emerging sport of golf was to play a big role among
the Belleview’s attractions. A six-hole course in place when the Belleview
opened was Florida’s first hotel golf course. Henry Plant’s son Morton, who took over operations
following the patriarch’s death in 1899, took steps to ensure the
Belleview’s ongoing reputation as a renowned golf resort. In 1915, Morton
Plant hired famed golf course designer Donald J. Ross to create two
18-hole championship courses for the hotel. Both links remain in play
today. The Belleview’s gilded guest roster has included
presidents, corporate tycoons, international dignitaries, socialites and
other patrons who appreciated the hotel’s splendid isolation. The Biltmore
name was added when the hotel became a part of the chain of upscale
hostelries in 1919. Though the hotel would experience ups and downs through
the years, including a bankruptcy filing during the depression era and
current demolition threats, the Belleview Biltmore has remained to this
day a classic and enduring testament to beauty, style and casual elegance. A visit to the hotel is a re-entry into a rustic yet
plush Victorian seaside resort. Once past the ill-advised modernistic
lobby (added by Japanese owners who have now departed), the visitor is
greeted by an intriguing wall display of vintage hotel photos and
memorabilia. Historic tours of the structure are given daily at 11 a.m. by
knowledgeable docents who share fascinating tales of the Plants as well as
hotel secrets and curiosities. The tours, which generally last more than
an hour, are a steal at $5 each, or $15 including lunch in the hotel
dining room.
The Plant System empire would grow and include hotel
properties along Plant’s railroad and steamboat routes in Winter Park (The
Seminole), Ocala (The Ocala House), Punta Gorda (Hotel Punta Gorda) and
later Fort Myers (Fort Myers Hotel). None would achieve the grand status
and notoriety accorded Henry and Morton Plant’s favorite creations – The
Tampa Bay Hotel and the Belleview. Decorative china plates, tip trays, vases and other
collectible items depicting the Tampa Bay Hotel are seen fairly often at
collectible shows and online auctions. Among the interesting collectibles
are colorful and finely detailed cigar box labels featuring the hotel’s
distinctive profile, which were created in the Cuban cigar capital of
nearby Ybor City. Items depicting the Belleview appear to be almost
nonexistent, absent even from the hotel’s museum display. Possibly the
hotel’s isolated location, away from gift or souvenir shops, offered
little incentive for production of such items. Paper ephemera, including
descriptive brochures and decorated menus from the hotel’s celebrated
Tiffany Room are more common, as are postcards featuring the rambling
structure, grounds and famed golf links. A finely detailed "charm" depicting the hotel, which
was sold at the hotel’s gift shop during the 1960s, has been replicated by
a local jeweler from the original mold. The item is being sold to benefit
preservationists who want to rescue the hotel from possible demolition (SaveTheBiltmore.com).
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